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Term Paper Topics Evolution Of Project Management In Software
Tuesday, August 25, 2020
Holistic View Of The Bilingual Person English Language Essay
Comprehensive View Of The Bilingual Person English Language Essay The term bilingual in the psycholinguistic writing doesn't just apply to individuals who communicate in two dialects similarly well since they were presented continually to two unique dialects perhaps because of their folks two distinctive local dialects. Anyway Bilingualism alludes to the ordinary utilization of (at least two) dialects, and bilinguals are those individuals who need and utilize (at least two) dialects in their regular daily existences. (Grosjean, 1992, pp. 51). This speaks to an all encompassing perspective on the bilingual individual as an equipped and complete communicator, then again however a bilingual individual is most likely not the consequence of the entirety of two monolinguals. As ahead of schedule as 1968, Macnamara, Krauthammer and Bolgar composed: Within specific cutoff points à ¢Ã¢â ¬Ã¢ ¦, all bilinguals figure out how to keep their dialects unmistakable and can change from one to the next. It follows that somewhat bilinguals experience their dialects as mentally unmistakable frameworks, and that they have some gadget to control which one is utilized at a specific time. In any case, familiar bilinguals are equipped for exchanging between their two dialects, when for instance a third individual who can talk just one of the two dialects is pulled in a discussion or when the subject of the conversation unequivocally requests the utilization of the two dialects simultaneously. To explain this point, consider this circumstance depicted by Judith Kroll You are sitting at a cafã © or at the air terminal when you catch a discussion in English that abruptly changes to another dialect and afterward back to English. On the off chance that you are a monolingual speaker of English, you may see the blend of dialects without understanding that you have tuned in to an amazing subjective achievement by the speaker. This uncommon accomplishment is rather a somewhat basic element of bilinguals language use in which expressions of two dialects combine in an intelligible and important discussion .. In this sense, a bilingual changes the semantic structure, without alterating the considerable significance byusing a word which may address the feeling of a talk in a superior or more grounded way like picking between equivalent words with a similar language (Sridhar, 1980). However when similar bilinguals address a monolingual they infrequently use or change to an elective la nguage so as to keep the monolingual speaker from not understanding. These various conditions and an assortment of other circumstance where this ability emerges prompts question of how the data to be prepared or communicated is bound to the initiation or enunciation of a relating word or expression in the fitting language. On one hand, for an individual over and over adapting to language switches inside the discussion, these clearly abnormal words come out of the blue and may maybe be more hard to process than their inside language partners. Then again for a bilingual who needs to pick in which language to talk, the way toward finding the correct word in the correct setting, which French and Jacquet (2004) allude to as lexical access may result very unpredictable , as notwithstanding the initiation of words in a single language other than the objective, other parole (words) in the other language may be dynamic too.,. In this way, the synchronous initiation of the two lexico-semantic represenations of a bilingual may address various answers resembled with the particular preparing methodology, word acknowledgment or creation, driven by the unique circumstance. In word acknowledgment, language participation is inactively passed on to an individual by the orthographical or phonological attributes of the word (). Be that as it may, in word creation, the speaker effectively and purposefully chooses which language to utilize. In this way, the speaker can apply some control on lexical structures and pick the objective which best fits the open setting among a lot of initiated portrayals. We don't guarantee that the systems and neural elements enlisted for lexical access are essentially extraordinary in acknowledgment and creation, yet rather that the procedures engaged with each might be at any rate mostly unique. The point of this undertaking will be first to follow the impacts of a language switch on models of both language creation and language appreciation and second to distinguish the neural connects of language exchanging and the effect a switch may have on the subjective procedures which rule lexical access so as to deliver or perceive a word. Bilingualism and language understanding Language appreciation has been examined in bilingual populaces essentially through assignments in which bilinguals are considerably approached to react to composed words in either of their dialects. In such visual word recognizable proof undertakings, the language switch is driven by the up and coming upgrades in input, while the yield is executed by button press driven by a paired choice. Countless examinations have tended to bilinguals execution in understanding assignments through both inside language and cross-language errands, for example, lexical choice (e.g., Dijkstra, Van Jaarsveld Ten Brinke, 1998; Dijkstra, Grainger, Van Heuven, 1999; von Studnitz Green, 2002), language choice, and categorisation undertakings (e.g., Dufour Kroll, 1995; Grainger Frenck-Mestre, 1998). Starting investigations uncovered, for instance, that when bilinguals were approached to peruse language-blended entries, their presentation endured contrasted with perusing single-language sections (Macnamara Kushnir, 1971). In lexical choice, reactions to words where a switch in language happens were more slow than those to a preliminary settled in an arrangement of words from same language s (Thomas Allport, 1995; Von Studnitz Green, 1997). Capacity to perceive words in a single language is by all accounts affected by the language memebership of the word promptly going before (the fundamental language preparing impact) (Grainger Beauvillain, 1988; Grainger ORegan, 1992) even in arrangements of irrelevant words. Familiar bilinguals appear to easily oversee whichever language they are mentioned to utilize, anyway in the entirety of the settings referenced simply over a language switch during understanding damages their presentation. This proof proposes that in any event, when biling uals read (e.g., Dijkstra, 2005) or hear (e.g., Marian Spivey, 2003) one language alone, the two dialects are as yet dynamic. In this way, a urgent point here is to build up if and to what degree the other language is still there when bilinguals utilize one language alone. One method of testing this hypotheisis is to seclude uncertain highlights of the bilinguals two dialects , importance to utilize words that in part cover or are completely partaken in the two dialects. At the point when two dialects share a similar letters in order, we may discover words considered cognates that appear to be identical and mean a similar thing also. For instance, In French and Italian, the words hotshot and balle are nearly spelled indistinguishably and have a similar significance and. In the event that bilinguals are extremely fit for closing down one language and dress as monolinguals, at that point execution on these unique words (cognates) ought not contrast from that on particular and unambigu ous words. On the off chance that the other language results not to be in reserve however consistently on, at that point bilinguals ought to perform uniquely in contrast to monolinguals which in a lexical choice assignment should coordinate the objective with just a single conceivable up-and-comer rather than two A related advantage on execution has been shown over an assortment of errands (De Groot and Poot, 1997; Van Hell De Groot, 1998a; Van Hell and Dijkstra, 2002;), giving generous proof that cognates are spoken to or handled uniquely in contrast to non-related interpretation comparable words in the subsequent language. Cognates and non-cognates additionally show diverse preparing impacts: in probably the most punctual investigation of the impacts of cognates, De Groot and Nas (1991) discovered cross-language redundancy preparing for the two cognates and non-cognates, however acquainted preparing just for cognates. Given such proof they arrived at three resolutions: (1) the por trayals of both related and non-related interpretations at the lexical degree of portrayal are associated; (2) related interpretations share a portrayal at the reasonable level while (3) non-related interpretation counterparts are spoken to in isolated idea hubs. De Groot and partners model of related portrayal has kept on growing, however it remains immovably dependent on the rule that cognates portrayals in the two dialects are shared, or covering, more than those of non-cognates. As far as appropriated portrayals, Van Hell and De Groot (1998) depict the idea of cover as the examples of actuation for a related word and its interpretation being like each other, while the examples of enactment for a non-related word and its interpretation may share almost no for all intents and purpose. The more highlights are shared between words, the littler the lexical separation between their relating examples of enactment. Furthermore, the related impact was seen not as limited uniquely to conditions where improvements are introduced in composed structure. Costa, Caramazza, and Sebastiã ¡n-Gallã ©s (2000), for instance, found that bilinguals named pictures with related names more rapidly than pictures with non-related names, while monolinguals indicated no distinction on a similar arrangement of pictures. This affirms the related advantage isn't exclusively because of orthographic cover in the introduced improvements. Numerous examinations have exploited these exceptional properties of related words so as to decide how this etymological uncertainty impacts on bilinguals capacity to comprehend these words in just one of their two dialects. Proof originating from every one of these investigations emphatically bolsters that the language not being used might be in a kind of dozing mode and in any case applies an effect on the bilinguals lexico-semantic framework in any event, when an assignment tunes it to the next language. At the point when cross-language structure and significance unite, bilingual perfor
Saturday, August 22, 2020
Culture affects Essay Example for Free
Culture influences Essay This article will be focussed on contrasting two scenes from two distinct plays, the fundamental characters and their characters, and how their way of life influences them.Ã The two plays being referred to are Arthur Millers The Crucible and Blackrock by Nick Enright.Ã Arthur Miller was an American dramatist who was conceived in 1915. He experienced childhood in New York to a Jewish family. He moved on from the University of Michigan in 1938 where he started to separate himself as a writer. His play The Crucible was written in 1953 and later adjusted to a film featuring Daniel Day Lewis and Winnona Rider in 1996. The Crucible enlivened by the Salem Witch Trials. A gathering of guiltless young ladies are discovered moving and reciting in the woodland around a fire. (Puritan England where all types of moving and satisfaction would be carefully prohibited) To spare themselves from being rebuffed, they cry black magic and inside days the entire town goes frantic looking for the nearness of the Devil and his witches. The couple of legitimate and genuine individuals who don't deceive spare themselves from hanging are briskly killed, including John Proctor the primary male job. Scratch Enright was conceived in Maitland in New South Wales. He began his vocation in the performance center as a youngster and composed Blackrock in 19 and later on in 1997 was adjusted to a film. Blackrock about an adolescents charming surfer way of life is broken when a little youngster is fiercely killed after a sea shore party and the examination approaches his friend network. The youngster Jared, must arrangement with his soul and his feeling of devotion to his friends.Ã Both the plays Blackrock and The Crucible albeit set in various timeframes, both have a principle character confronted with a type of individual good problem. The choice among good and bad, and having the fortitude to put yourself in danger for the benefit of others. Act 4 of The Crucible The scene changes from the Vestry in the Courthouse to Salem jail.Ã Marshall Herrick enters and awakens Goody Good and Tituba with the goal that they can be moved to an alternate cell.Ã Tituba discloses to Herrick that they anticipate the Devil, who will fly them to Barbados.Ã The Reverend Hale shows up and tells the detainees that they should admit to being witches so as to upset the ludicrous Court and abstain from being hanged. Reverend Parris finds that Abigail and Mercy Lewis have vanished in the wake of burglarizing Parris and he presumes they may have boarded a boat. Parris defers revealing to Danforth this news since he fears that there will be an insubordination in Salem like the ongoing uprising in Andover. There they tossed out the Court, as the individuals were discontent with the proceedings.Ã When Danforth finds out about the vanishing of Abigail he despite everything thinks about that the proof stands and won't delay the executions for it would be an indication of shortcoming. Solidness begs him to reevaluate or possibly give him an opportunity to convince the detainees to admit. Reverend Hale is experiencing issues in convincing the seven sentenced to death to admit, and he argues again with Danforth for additional time. He detects that Proctor is thinking about admitting, so he requests that Elizabeth converse with her better half focusing on the future coming up for their kids in the event that he is hanged. Elizabeth feels answerable for Proctors circumstance since she lied in Court. She likewise feels regretful for being dubious about her better half after the issue with Abigail. She discloses to Proctor that she absolutely pardons him for the undertaking. Delegate trusts that in the event that he makes an oral admission in Court, that will be adequate for his Judges, however they require it recorded as a hard copy and it will be posted on the Church entryway. He can't confront this and, in this way, withdraws his admission. He would prefer to bite the dust, and safeguard his great name.
Thursday, July 30, 2020
Using VKontakte for Business Purposes
Using VKontakte for Business Purposes HISTORY OF VKontakteVK was founded by Pavel Durov in September 2006. Durov, then a recent graduate of St. Petersburg State University, followed a similar launch strategy to Facebook, opening it to college students by invitation only. Once it was open to the public, its growth exploded. As of April 2014, the site counted a quarter of a billion active users, predominantly in Russian-speaking countries. An IPO was planned in 2012; however Durov scrapped that idea after Facebookâs well-publicized IPO issues.Though a relatively young social network, VKontakte has seen its fair share of controversy. In 2011, Durov was pressured by the Federal Security Service to turn over the names of VK users involved in anti-Kremlin protests. The following April, he was accused of hitting a police officer with a car, and after VKâs offices were searched by the authorities, Durov fled the country. The day after the search, United Capital Partners (UCP), a firm with Kremlin ties bought 48% of the firm from two of VKâs founding partners. In May of 2013, VK was added to a blacklist of websites that contained child pornography, which some anti-Kremlin activists called a political move. And later in the year, the firm offered a job to Edward Snowden, the ex-NSA contractor who leaked classified U.S. documents in June of 2013. In April 2014, VK was taken over by Alisher Usmanov, head of Mail.ru, and Igor Sechin, CEO of UCP. Durov claimed that this was part of Russiaâs ongoing efforts to control media in the country, as both men are tied to the Kremlin. Durov, while resisting pressure to provide VK user data on those involved in anti-government protests, gradually sold his shares in the company. His sale, combined with the sale of shares to UCP, afforded Usmanov and Sechin control of VK.In September 2014, VK came under fire for posting content supportive of the Islamic State of Iraq and Syria (ISIS), though it quickly pulled said content down after media reports.PURPOSE OF VKontakt eVK was created to be a social networking site for, and of interest to, Russian and Eastern European speakers. It is meant for users to communicate with each other, share digital content, and play games, and intended for businesses and brands to use as a means of promotion and marketing.VK is known for rapidly adopting Facebook functions, integrating them into its own site, and tailoring them to its unique market (earning it its moniker of âthe Russian Facebookâ). In fact, its structure and design are extremely similar â" down to the Pages and Groups. With this strategic orientation, VK has managed to maintain a dominant position in the Russian social media market, despite rivals such as Odnoklassnikis (meaning Classmates), and Moy Mir, both owned by Mail.ru, as well as the Russian version of Facebook.BENEFITS OF VKontakteVK, offered officially in English, Russian, and Ukrainian (but available in many others), provides a number of benefits to its users, as well as to brands. VK âs features include private messaging, news feeds, Groups, Public Pages, browser-based games, and privacy settings, as well as the ability to communicate, like and share content. Featuring a notably more robust search function than Facebook, it also allows you to add audio files and listen to music for free as well as to watch full-length movies, free of charge (though both are, for the most part, pirated). In August of 2014, VK announced the launch of three mobile apps for downloading music, sharing photos, and sending messages, respectively.These features are one reason that VK is extremely popular in Russia, Ukraine, Kazakhstan, Moldava, and Belarus, as well as Israel and the U.S. As of February 2014, Russia, Ukraine and Belarus had a total of 60 million user accounts. By contrast, Facebookâs total number of users in these three countries was 12.4 million. As of August 2014, VK averaged 34 million users per day compared to Facebookâs 6.5 million. Even with a Facebook-Yand ex partnership in early 2014, VK remains the market leader in Russia and much of Eastern Europe. Many Russians view their choice of VK over Facebook as a matter of national pride. Further, some foreign social networks have clashed with the Russian government over issues of censorship. Facebook and Twitter, in particular, have come under fire by the Russian government for refusing to block content the Russian government requests they block, as the social media firmâs deem this content free speech.The market VK covers uses the Internet on average 4.8 hours a day, and in the case of Russia, spends 40% of its time online on social media websites. Partially because of this, VK brand pages have twice the engagement of Facebookâs Company pages. Further, VK collects considerable demographic information on VK users from jobs to political preferences. These factors make VK a very effective marketing tool for brands and firms.SETTING UP A VKontakte ACCOUNTTo utilize VK for business, youâ ll want to set up a company and/or brand Page and a Group page. The first step is to sign up for an account. You can do so by visiting www.vk.com, and entering your name, email address and gender, and clicking Sign Up. Once youâve done that, and entered your country, youâll be prompted to validate your account. Enter your mobile phone number and VK will send a code to it. Enter the code and create a password, and youâll be ready to start using your VK account. Alternatively, you can sign up by allowing VK to access your Facebook account.Youâll be prompted to enter in personal information about yourself, much concerning your college years. You can skip this step, especially if you are setting up a personal account, specifically to take advantage of VKâs branded pages and communities. From your personal page, click My Communities, to the right on your profile page. Click Create community, and select Public Page to create a page. Enter the firm name, select Company, organiz ation, or website, indicate that you are an official representative and accept the Terms of Service and then click Create page. the following page will allow you to customize the appearance of the page. Fill out these fields thoroughly, as they are the extent of the customization you are allowed on VK. from public pages, you can place targeted ads, add news updates and view statistics about page visitors.To create a Group, which is helpful for engagement and lead generation, click My Communities, to the right on your profile page. Click Create community, and select Group. There is slightly less customization for Groups than public pages. However, our can also create targeted ads, advertising the group and obtain detailed statistics on Group visitors.USING VKontakte FOR BUSINESSVKâs features provide the enterprising marketing department a solid platform to increase its sales through targeted marketing, content marketing, and advertising.Targeted marketingBy integrating VK into your social media mix, you can easily tap into a highly connected geo-demographic group. While by taking advantage of Pages and Groups, you will be able to inform and engage (respectively) VK users. Pages are ideal for communicating news and information about your brand. Product launches and demonstrations, firm-hosted events, and the like, are all ideally shared here. Beyond a company and/or brand page, Groups can help deepen engagement. These should be geared towards connecting customers around a common brand-related interest. For example, a manufacturer of childrenâs educational toys might create a Group about parenting that would encourage parents to share with each other how they supplement their childrenâs schooling. This Group could help the firm increase their brand and product awareness, gain product insights, and deepen brand loyalty, in addition to increasing sales.You can also create lists of target users through VKâs search function which contains filters related to a ll of the (considerable) demographic information it collects.Extending reach and visibility through content marketingPage and Group updates are critical to increasing your presence on VK and the adoption of your brand by VK users. But text and photo updates, just scratch the surface. As VK has a large database of pirated video, VK is ideal for video updates. VK is also heavily used for games. Investing in a unique and branded game can drive traffic to your Page and Group, as well as to your website, and lead to sales.Keep in mind that many of VKâs users use the site for entertainment. Text, photo and video updates should be created with this in mind.Extending reach and visibility through advertisingVK has a robust advertising platform available to brands, offering targeted premium banner and video ads on either a cost per click or cost per impression model, with pricing determined by auction (and taking demographic information into consideration). Paid posts are also available in Communities. Posts can be either new or recreations of existing posts. In August of 2014, VK made Offers available on the site: these consist of tasks users must complete for virtual currency. Advertisers can also target these users by selecting what tasks VK users must complete, drive them to a specific webpage and/or convert them, and branding the Offer itself.VK also launched an ad retargeting network, similar to Facebook Exchange, which allows users to track VK user activity on their websites and customize the ads they see.Generating sales leadsSales leads can come from Page visitors, Group members, ad viewers, game players, or some combination of all four. Offers are a great tool in direct marketing campaigns as it drives users to complete a task. Brand and/or industry-related Groups are another way to generate sales leads: you can reach out to members outside of your customer base who have joined because of their interest in your industry, and sell them your product. Contests can attract VK users outside of your target demographic, eliciting interest from users from across the site to your brand.VKontakte KEY TERMS Groups â" a feature in VK that provides a forum for users to join, share and interact with each other around a common interest.Pages â" a webpage associated with a brand, company, organization or group.Communities â" on VK, both Groups and Pages comprise Communities.BEST PRACTICES FOR USING VKontakteIt is critical, particularly, if you are new to VK, to understand how to use it effectively to reach your target market. While it is extremely similar to Facebook in many regards, it is not Facebook, and its marketâs geo-demographics are unique. To use VK effectively:Upload content: There is not much you can customize on a Brand page, so post updates, audio/video/photo content frequently, and engage visitors to your brand. Vary the types of updates you offer between text, photo, and video. And create content with some entertainment value, giv en the conventional usage of the site.Create a Group for your business: as VK provides metrics for users who join your Group. You can use these metrics, along with demographic data to refine your profile of your target market(s). More importantly, Groups garner deeper engagement and offer opportunities for you to connect directly with this market. Keep people talking through moderating and updating the Group consistently.Create a game relevant to your brand or a branded app with game-like functionality, to tap into a healthy market of VK users.Ensure your advertisements are prominent as VK, with its surfeit of piracy, is also awash in spam.Create contests on VK communities to generate excitement, engagement, and sales leads. By directing users to create content, you can also obtain branded photos and testimonials with relatively little effort and expense.CASE STUDY Facebook may be the biggest brand in the social media space, but it is not the end-all and be-all of social media tools, especially outside of the United States. If youre looking to engage consumers in Eastern Europe and Russia, your ideal social media tool is, instead, VKontakte (often abbreviated as either VK or Vk).The premier social networking site in the region, VK, (literally translated as âin contactâ, also meaning âin touchâ), is often called the Russian Facebook, and compared to Mark Zuckerbergâs firm. Though VK is the smaller in absolute numbers of users, revenue, and several other measures, it is the go-to network in brand engagement for businesses looking to sell products and services in this region. © Wikimedia commons | vkontakte.ruIn this article, we will explore: 1) the history of VK, 2) the purpose of VK, 3) the benefits of using VK, 4) setting up a VK account, 5) using VK for business, 6) VKs key terms, 7) best practices for using VK, and 8) a case study o f Adidasâ business usage of VK.HISTORY OF VKontakteVK was founded by Pavel Durov in September 2006. Durov, then a recent graduate of St. Petersburg State University, followed a similar launch strategy to Facebook, opening it to college students by invitation only. Once it was open to the public, its growth exploded. As of April 2014, the site counted a quarter of a billion active users, predominantly in Russian-speaking countries. An IPO was planned in 2012; however Durov scrapped that idea after Facebookâs well-publicized IPO issues.Though a relatively young social network, VKontakte has seen its fair share of controversy. In 2011, Durov was pressured by the Federal Security Service to turn over the names of VK users involved in anti-Kremlin protests. The following April, he was accused of hitting a police officer with a car, and after VKâs offices were searched by the authorities, Durov fled the country. The day after the search, United Capital Partners (UCP), a firm with Kr emlin ties bought 48% of the firm from two of VKâs founding partners. In May of 2013, VK was added to a blacklist of websites that contained child pornography, which some anti-Kremlin activists called a political move. And later in the year, the firm offered a job to Edward Snowden, the ex-NSA contractor who leaked classified U.S. documents in June of 2013. In April 2014, VK was taken over by Alisher Usmanov, head of Mail.ru, and Igor Sechin, CEO of UCP. Durov claimed that this was part of Russiaâs ongoing efforts to control media in the country, as both men are tied to the Kremlin. Durov, while resisting pressure to provide VK user data on those involved in anti-government protests, gradually sold his shares in the company. His sale, combined with the sale of shares to UCP, afforded Usmanov and Sechin control of VK.In September 2014, VK came under fire for posting content supportive of the Islamic State of Iraq and Syria (ISIS), though it quickly pulled said content down after media reports.PURPOSE OF VKontakteVK was created to be a social networking site for, and of interest to, Russian and Eastern European speakers. It is meant for users to communicate with each other, share digital content, and play games, and intended for businesses and brands to use as a means of promotion and marketing.VK is known for rapidly adopting Facebook functions, integrating them into its own site, and tailoring them to its unique market (earning it its moniker of âthe Russian Facebookâ). In fact, its structure and design are extremely similar â" down to the Pages and Groups. With this strategic orientation, VK has managed to maintain a dominant position in the Russian social media market, despite rivals such as Odnoklassnikis (meaning Classmates), and Moy Mir, both owned by Mail.ru, as well as the Russian version of Facebook.BENEFITS OF VKontakteVK, offered officially in English, Russian, and Ukrainian (but available in many others), provides a number of benefits to i ts users, as well as to brands. VKâs features include private messaging, news feeds, Groups, Public Pages, browser-based games, and privacy settings, as well as the ability to communicate, like and share content. Featuring a notably more robust search function than Facebook, it also allows you to add audio files and listen to music for free as well as to watch full-length movies, free of charge (though both are, for the most part, pirated). In August of 2014, VK announced the launch of three mobile apps for downloading music, sharing photos, and sending messages, respectively.These features are one reason that VK is extremely popular in Russia, Ukraine, Kazakhstan, Moldava, and Belarus, as well as Israel and the U.S. As of February 2014, Russia, Ukraine and Belarus had a total of 60 million user accounts. By contrast, Facebookâs total number of users in these three countries was 12.4 million. As of August 2014, VK averaged 34 million users per day compared to Facebookâs 6.5 million. Even with a Facebook-Yandex partnership in early 2014, VK remains the market leader in Russia and much of Eastern Europe. Many Russians view their choice of VK over Facebook as a matter of national pride. Further, some foreign social networks have clashed with the Russian government over issues of censorship. Facebook and Twitter, in particular, have come under fire by the Russian government for refusing to block content the Russian government requests they block, as the social media firmâs deem this content free speech.The market VK covers uses the Internet on average 4.8 hours a day, and in the case of Russia, spends 40% of its time online on social media websites. Partially because of this, VK brand pages have twice the engagement of Facebookâs Company pages. Further, VK collects considerable demographic information on VK users from jobs to political preferences. These factors make VK a very effective marketing tool for brands and firms.SETTING UP A VKontakte ACCOUN TTo utilize VK for business, youâll want to set up a company and/or brand Page and a Group page. The first step is to sign up for an account. You can do so by visiting www.vk.com, and entering your name, email address and gender, and clicking Sign Up. Once youâve done that, and entered your country, youâll be prompted to validate your account. Enter your mobile phone number and VK will send a code to it. Enter the code and create a password, and youâll be ready to start using your VK account. Alternatively, you can sign up by allowing VK to access your Facebook account.Youâll be prompted to enter in personal information about yourself, much concerning your college years. You can skip this step, especially if you are setting up a personal account, specifically to take advantage of VKâs branded pages and communities. From your personal page, click My Communities, to the right on your profile page. Click Create community, and select Public Page to create a page. Enter the firm name, select Company, organization, or website, indicate that you are an official representative and accept the Terms of Service and then click Create page. the following page will allow you to customize the appearance of the page. Fill out these fields thoroughly, as they are the extent of the customization you are allowed on VK. from public pages, you can place targeted ads, add news updates and view statistics about page visitors.To create a Group, which is helpful for engagement and lead generation, click My Communities, to the right on your profile page. Click Create community, and select Group. There is slightly less customization for Groups than public pages. However, our can also create targeted ads, advertising the group and obtain detailed statistics on Group visitors.USING VKontakte FOR BUSINESSVKâs features provide the enterprising marketing department a solid platform to increase its sales through targeted marketing, content marketing, and advertising.Targeted ma rketingBy integrating VK into your social media mix, you can easily tap into a highly connected geo-demographic group. While by taking advantage of Pages and Groups, you will be able to inform and engage (respectively) VK users. Pages are ideal for communicating news and information about your brand. Product launches and demonstrations, firm-hosted events, and the like, are all ideally shared here. Beyond a company and/or brand page, Groups can help deepen engagement. These should be geared towards connecting customers around a common brand-related interest. For example, a manufacturer of childrenâs educational toys might create a Group about parenting that would encourage parents to share with each other how they supplement their childrenâs schooling. This Group could help the firm increase their brand and product awareness, gain product insights, and deepen brand loyalty, in addition to increasing sales.You can also create lists of target users through VKâs search function w hich contains filters related to all of the (considerable) demographic information it collects.Extending reach and visibility through content marketingPage and Group updates are critical to increasing your presence on VK and the adoption of your brand by VK users. But text and photo updates, just scratch the surface. As VK has a large database of pirated video, VK is ideal for video updates. VK is also heavily used for games. Investing in a unique and branded game can drive traffic to your Page and Group, as well as to your website, and lead to sales.Keep in mind that many of VKâs users use the site for entertainment. Text, photo and video updates should be created with this in mind.Extending reach and visibility through advertisingVK has a robust advertising platform available to brands, offering targeted premium banner and video ads on either a cost per click or cost per impression model, with pricing determined by auction (and taking demographic information into consideration). Paid posts are also available in Communities. Posts can be either new or recreations of existing posts. In August of 2014, VK made Offers available on the site: these consist of tasks users must complete for virtual currency. Advertisers can also target these users by selecting what tasks VK users must complete, drive them to a specific webpage and/or convert them, and branding the Offer itself.VK also launched an ad retargeting network, similar to Facebook Exchange, which allows users to track VK user activity on their websites and customize the ads they see.Generating sales leadsSales leads can come from Page visitors, Group members, ad viewers, game players, or some combination of all four. Offers are a great tool in direct marketing campaigns as it drives users to complete a task. Brand and/or industry-related Groups are another way to generate sales leads: you can reach out to members outside of your customer base who have joined because of their interest in your industry, and sell them your product. Contests can attract VK users outside of your target demographic, eliciting interest from users from across the site to your brand.VKontakte KEY TERMS Groups â" a feature in VK that provides a forum for users to join, share and interact with each other around a common interest.Pages â" a webpage associated with a brand, company, organization or group.Communities â" on VK, both Groups and Pages comprise Communities.BEST PRACTICES FOR USING VKontakteIt is critical, particularly, if you are new to VK, to understand how to use it effectively to reach your target market. While it is extremely similar to Facebook in many regards, it is not Facebook, and its marketâs geo-demographics are unique. To use VK effectively:Upload content: There is not much you can customize on a Brand page, so post updates, audio/video/photo content frequently, and engage visitors to your brand. Vary the types of updates you offer between text, photo, and video. And create content with some entertainment value, given the conventional usage of the site.Create a Group for your business: as VK provides metrics for users who join your Group. You can use these metrics, along with demographic data to refine your profile of your target market(s). More importantly, Groups garner deeper engagement and offer opportunities for you to connect directly with this market. Keep people talking through moderating and updating the Group consistently.Create a game relevant to your brand or a branded app with game-like functionality, to tap into a healthy market of VK users.Ensure your advertisements are prominent as VK, with its surfeit of piracy, is also awash in spam.Create contests on VK communities to generate excitement, engagement, and sales leads. By directing users to create content, you can also obtain branded photos and testimonials with relatively little effort and expense.CASE STUDY A number of firms have developed a strong presence on VKontakte, including Coca-Cola and Samsung, as well as the German multinational firm Adidas. Using NLO Marketing as their digital agency, Adidas worked to reach the Russian audience online beginning in January of 2010, by building a scalable presence on VK. NLO Marketing built, among many others, the Adidas Sport Community on VK, which wound up becoming the single largest VK Adidas-branded community. To populate it, and other Adidas Groups on VK, the agency created a number of contests; a quick-update system to serve users with new ads; branded apps allowing users to create avatars from sports photos, to find tourist routes, to test their impact force, and to check in at hosted events, among other functions. The agency also provided VK users considerable Adidas-related content through uploading catalogues, creating product pages, and posting store information online; and allowed VK users the opportunity to create and upload content. A notable content addition was a reality show, featuring Adidas and VK users tra ining to run an 8km race; this was of course featured on Adidas Sport. Through 15 different VK-based marketing campaigns in its first two years, Vkontakte was able to reach 12 million users and engage over 700,000 VK users.By February 2014, Adidas Sport had grown to include 385,000 members, communicating in 111 discussions. A second community, Adidas Originals, also launched in 2010, grew in two years to include over 160,000 members; by February 201, it had grown to 189,000 followers. A third, Neo Adidas Label, had 76,050 fans as of February 2014 and a fourth, aimed at women, Adidas Women, had 8,070 as of that date. Other smaller communities totaled another 53,000 members.
Friday, May 22, 2020
Sunday, May 10, 2020
Ruthless Pt School Essay Samples Strategies Exploited
Ruthless Pt School Essay Samples Strategies Exploited Whispered Pt School Essay Samples Secrets Education is a significant medium of acquiring essential knowledge and techniques. My school has rather strict discipline which we should follow on regular basis. It has highly qualified and experienced teachers who teach us in very effective and creative manner. So, it is the best school of the world. My school atmosphere is quite pleasant and school environment is extremely clean and appealing. Many high school students benefit from AP classes to make college credit prior to going to college. Introduction It's said that entering the high school is the initial step in real life in any student's life. Zero tolerance policies effect all students in addition to minorities as soon as it concerns the school to prison pipeline. My school has a large library, stationery shop and canteen in the school campus. Narrative papers are a sort of writing which captures an experience in a particular time. Students may find writing a narrative paper a huge challenge because of aspects like they're not fluent in using English language especially in regards to the written type of communication. A number of the students have a tendency to prevent doing home assignments and never attempt to dive into the tough work. This list will describe the help of a school-counseling program. It's even harder for students with disabilities that get in the system to get out due to factors like difficulty learning in school, deficiency of inclusion, and confidence troubles. When there are a lot of quite specific disciplines of education, there's always a focus subject that helps to get students to grow in a certain location. There are a lot of implications to focusing on only two of the significant subjects that are provided in the American school system. Social costs of college may add up. When you haven't met the requirements you won't qualify for enrolment. Schools supervisors play a significant part in education with a capacity to extend their function in evaluation as needed in education reform. One of the primary purposes of school examinations is to enhance the quality of education. Also, ensure you aren't using more than 1 hook in the essay as it is only going to make it even more crowded and confusing. All you have to do is specify if you want your essay to be delivered. Choose 2-3 things to speak about Now that you've written as much as possible about each bullet time, you should begin to understand an overall direction to keep writing your essay. You may access the writer who's writing your essay directly so which you can make any correction. If you are happy to explain yourself, you may attempt to bring a sentence or two into your PTCAS essay. In truth, it would be better to shell out only a little portion of the essay explaining what happened. Our admission essay examples can prove that we're here in order to provide simply the very best assistance to assure you which you submit an application essay which you can be confident in. One more thing that has become more popular is the notion of youth courts. Let's say your topic is to explore an extracurricular activity that has played a massive influence on your life. As a way to create what you would like in your life, it's critical to be consciously aware of what it is that you are feeling and thinking each of the moment. There are quite a lot of things which make school life the very best phase in your life. The Hidden Truth About Pt School Essay Samples My school is situated at quite good place and away from all of the crowd and noise of the city. Imagine you are earning a proposal to a theater company to create a show about a Greek or a Roman whose life would make a great musical. Read it a few times, even out loud, until you have a great idea about what it is asking. Frequently, students want to comprehend why things happen the manner which they do. Each building contains ten classes. If your high school study skills may include utilizing some acronyms in memorization portion, you are not going to have any difficulty in any way. There are particular classes that have to be taken and passed to make a degree. There's a great deal of study pressure. Characteristics of Pt School Essay Samples Overall, high schools are definitely a very important institution that young folks want to attend as a way to find the fundamental book abilities and society type of skills so they can handle the adult world, do well in their prospective jobs a nd do well when interacting with different individuals. EXERCISING at your own comfort level is discovered to have positive results. Our whole life is the procedure of learning and gaining new useful understanding. In the USA of America, there's a wonderful focus put on the education system and the way it works to grow the abilities and capabilities of the future generations. Thus, the essay is supposed to coincide with the applicant's qualities and interests in order for it to boost the possibilities of admission. For a beginning, the typical application essay topics need you to use language that's absolutely free from language flaws and grammatical mistakes. A science fair project even offers a chance for the discussion of ethical problems, such as plagiarism and falsification of information. Don't be worried about your grammar or if it's written well. Top Pt School Essay Samples Choices As a consequence, spending money to deal with your essays might be challenging. The people of individuals wanting to go for a career in culinary arts today is steadily on the increase. In extreme circumstances, students may be quite so frustrated or disappointed in their results they may look at ending their lives. People have discovered that during the day it helps to play classical music in the background.
Wednesday, May 6, 2020
Pros and Cons in Teenage Pregnancy Free Essays
How to prevent teen pregnancy has been a question for many years. Many people take having a baby as a joke. Getting pregnant and having a child involves many prose and cons. We will write a custom essay sample on Pros and Cons in Teenage Pregnancy or any similar topic only for you Order Now In the prevention of teen pregnancy there are many things that can be helpful. There are also other helpful ways to prevent teen pregnancy, such as sex education and birth control. All of these things are essential in the prevention of teen pregnancy. Refraining from sexual activities is a great way to prevent teen pregnancy, and the risk of getting a disease. In the past years less sex and more condoms use has meant lower rates of teenage pregnancy and sexually transmitted disease. Most teens have sex because of their friends being sexually active. The percentage of sexually active males declined from 57.4 percent to 48.8 percent, essentially erasing the gender gap. A National Survey of Family Growth stated that teens are having less sex. Avoiding sex and learning more about sex are good ways to assure your knowledge and decrease teen pregnancy. Traditionally children have received information about sexuality from their parents, church, friends, their doctors, and many other people. Many young teens learn about their bodies first. Many people believe that sex education being taught in schools assures children of correct and complete information about sexuality. Sex education starts in the primaries and continues through the secondary school. At the primary school stage, sex education teaches children about their bodies and attempts to promote a whole attitude towards the self-development process. During these years teachers attempt to correct any false ideas children may have learned about sex. At the beginning of secondary school teachers try to prepare students for puberty. For example, the children learn about nocturnal emissions, menstruation and changes that will take place in their bodies, they also learn and study reproduction. Further up the school, most young adultâ⬠s interest in sex increases, so they learn more about responsibility, and having relationships between members of the opposite sex. In secondary school, pupils learn more about the social and psychological aspects of sexuality. Many other subjects come up at this time in a teenagerâ⬠s life, such as marriage, abortion, homosexuality, birth control, and other topics. Sex education is very importance to the teenage generation. Birth control is the control of birth or of childbearing by deliberate measures to control or prevent conception, contraception. An understanding of birth control requires some knowledge of human reproduction. Sexually, coming from a man millions of sperm are released into the womanââ¬â¢s vagina. If an egg is there sperm travelling through a womanââ¬â¢s fallopian tube will be fertilised by the sperm. Most birth control methods are made to prevent contraceptives. The most effective contraceptive method is surgical sterilisation. In many developing nations hormone drugs are injected into the body. Studies show that those methods are becoming effective, because the teenage pregnancy rate has dropped by 11%. Birth control is important to teenagers, and they should be used if a teen should become sexually active. Parents should remember to teach their children about birth control always, just in case a teenager should become curious and decide to have sex. In conclusion a teen pregnancy has a hard effect on society, in many ways. Most teen pregnancies were not planned. Surveys say about 65% of teen pregnancyââ¬â¢s were not even discussed with their sexual partners. All of the other percentage of teen pregnancyââ¬â¢s were not planned either, but it had been discussed with the teenagers sexual partner at some point in time. Most teenagers begin having sex without knowing the consequences. Teenagers need to take responsibility and remember to keep safe, because there are various ways to prevent teen pregnancy, for example abstinence, sex education, and various types of birth control. How to cite Pros and Cons in Teenage Pregnancy, Papers
Pros and Cons in Teenage Pregnancy Free Essays
How to prevent teen pregnancy has been a question for many years. Many people take having a baby as a joke. Getting pregnant and having a child involves many prose and cons. We will write a custom essay sample on Pros and Cons in Teenage Pregnancy or any similar topic only for you Order Now In the prevention of teen pregnancy there are many things that can be helpful. There are also other helpful ways to prevent teen pregnancy, such as sex education and birth control. All of these things are essential in the prevention of teen pregnancy. Refraining from sexual activities is a great way to prevent teen pregnancy, and the risk of getting a disease. In the past years less sex and more condoms use has meant lower rates of teenage pregnancy and sexually transmitted disease. Most teens have sex because of their friends being sexually active. The percentage of sexually active males declined from 57.4 percent to 48.8 percent, essentially erasing the gender gap. A National Survey of Family Growth stated that teens are having less sex. Avoiding sex and learning more about sex are good ways to assure your knowledge and decrease teen pregnancy. Traditionally children have received information about sexuality from their parents, church, friends, their doctors, and many other people. Many young teens learn about their bodies first. Many people believe that sex education being taught in schools assures children of correct and complete information about sexuality. Sex education starts in the primaries and continues through the secondary school. At the primary school stage, sex education teaches children about their bodies and attempts to promote a whole attitude towards the self-development process. During these years teachers attempt to correct any false ideas children may have learned about sex. At the beginning of secondary school teachers try to prepare students for puberty. For example, the children learn about nocturnal emissions, menstruation and changes that will take place in their bodies, they also learn and study reproduction. Further up the school, most young adultâ⬠s interest in sex increases, so they learn more about responsibility, and having relationships between members of the opposite sex. In secondary school, pupils learn more about the social and psychological aspects of sexuality. Many other subjects come up at this time in a teenagerâ⬠s life, such as marriage, abortion, homosexuality, birth control, and other topics. Sex education is very importance to the teenage generation. Birth control is the control of birth or of childbearing by deliberate measures to control or prevent conception, contraception. An understanding of birth control requires some knowledge of human reproduction. Sexually, coming from a man millions of sperm are released into the womanââ¬â¢s vagina. If an egg is there sperm travelling through a womanââ¬â¢s fallopian tube will be fertilised by the sperm. Most birth control methods are made to prevent contraceptives. The most effective contraceptive method is surgical sterilisation. In many developing nations hormone drugs are injected into the body. Studies show that those methods are becoming effective, because the teenage pregnancy rate has dropped by 11%. Birth control is important to teenagers, and they should be used if a teen should become sexually active. Parents should remember to teach their children about birth control always, just in case a teenager should become curious and decide to have sex. In conclusion a teen pregnancy has a hard effect on society, in many ways. Most teen pregnancies were not planned. Surveys say about 65% of teen pregnancyââ¬â¢s were not even discussed with their sexual partners. All of the other percentage of teen pregnancyââ¬â¢s were not planned either, but it had been discussed with the teenagers sexual partner at some point in time. Most teenagers begin having sex without knowing the consequences. Teenagers need to take responsibility and remember to keep safe, because there are various ways to prevent teen pregnancy, for example abstinence, sex education, and various types of birth control. How to cite Pros and Cons in Teenage Pregnancy, Papers
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