Marketing budget Essay Example

Marketing budget Essay A marketing budget is a quantifiable target which is set by a firm and which relates to its marketing activities. It may involve a target level of sales for a particular product (a sales budget) or set out the amount a firm intends to spend to achieve its marketing objectives (an expenditure budget). The sales budgets may include targets for the absolute level of sales a firm would like to achieve, or for a desired level of market share; they may also include targets for particular regions or for particular types of customers or distribution channels. Marketing expenditure budgets, by comparison, set out the desired amount of spending on activities such as advertising, sales promotions, paying the sales force, direct mailings and market research.The size of the sales budgets is likely to depend on:* The level of sales a product has achieved in the past; a firm may extrapolate a future sales target based on past trends* The expenditure budget; a firm may set a higher sales target if i t is also intending to spend more on its marketing activities* Market conditions; actions by competitors and the state of the economy, may affect the firms expected level of sales* Objectives and strategy; the target level of sales for a niche product is obviously likely to be lower than it is for a mass market product.The size of the marketing expenditure budget will depend on* The firms overall financial position. The amount of money allocated to a particular function such as marketing will inevitably depend on what it has available to spend in total. In a successful year it is easier to have a bigger budget than in an unsuccessful year. On this basis the marketing budget is likely to be lower when sales are lower and bigger when they are higher. This is often what actually happens within organisations although in many ways this is not a particularly sensible way to budget. In unsuccessful years the budget should arguably be higher (not lower) in order to improve the firms sales, assuming of course that the firm can raise the funds needed to finance this. Unfortunately, though, the size of the budget does not just depend on what the firm would like it to be it must depend on what the firm actually has available or what funds it can raise; as a result the budget may be lower at precisely the time when managers would like to increase it* The firms marketing objectives and strategy. The amount of money allocated for marketing activities should clearly depend on what the firm is trying to achieve and the returns it expects to gain from its plans. When first launching a product, for example, the promotional budget is likely to be higher than it is for a more established product. Similarly when first entering a new segment, spending on market research may be higher than in a normal year.* The amount the firm expects to receive back is also of critical importance: a firm is likely to be prepared to spend more marketing a project with a high rate of return than on one which has a low expected rate of return* Competitors. A firms budget is very likely to be affected by the amount its competitors are spending. If its competitors increase their spending on product development or promotion, for example, a firm may feel it necessary to increase its own expenditure to maintain its competitive position.Of course just because a firm has a large marketing budget does not mean that its marketing is necessarily more effective; the effectiveness of marketing activities will depend in part on the funds available but it will also depend on whether the right activities have been chosen in the first place and how effectively they are being implemented.Setting the marketing budgetThe marketing budget should be set in consultation with those who will be responsible for undertaking the activities it involves. The amount of money to be spent on marketing overall, for example, should be agreed with the marketing manager. Given that the marketing manager is the pe rson who will be held accountable if the budget is not hit he or she would obviously be involved in deciding what the figure should be.By involving the people who will actually have to achieve these financial targets the firm is more likely to gain their commitment. If instead people are simply told that they have to achieve certain targets without any prior discussion they are unlikely to feel much ownership of the budgets and as a result are unlikely to be committed to them. They may resent the fact they have not been involved in the process of setting the targets and consequently they may not be motivated to achieve them.Furthermore the process of discussing the targets may well highlight important issues which the superiors need to be aware of; the people who implement the policies are the ones who are most likely to know what is and what is not feasible and it therefore makes sense to make use of their expertise.However, it is important not to get involved with prolonged negoti ations over the size of a budget if this delays decision making for too long. The process of budget setting can at times be quite slow and it is important to make sure it does not prevent managers from getting on with the job in hand.Also superiors must be aware that subordinates may well try to set targets which suit themselves rather than the organisation. It is perfectly natural, for example, for people to exaggerate the likely costs of a project to make sure that they will be able to stay within their expenditure budgets. Similarly employees may set relatively low sales targets to make sure they are easy to hit.It is also important for managers to consider the size of the marketing budget in the context of the overall spending and income of the firm. Resources diverted towards marketing are clearly not available for use elsewhere and so there is an opportunity cost which should be taken into account. As well as the overall size of the budget managers must also consider the timin g of the payments and earnings inA sales forecast may be produced in a number of ways in relation to the firms overall cashflow position. A major marketing campaign, for example, may involve very heavy expenditure and managers must ensure this does not lead to liquidity problems.Sales forecastingA key element of a marketing plan is the sales forecast. This sets out targets for overall sales and for particular products and services. A sales forecast acts as a goal against which a firm can measure its progress. It also drives many other decisions within the firm. For example* The production schedule will have to be closely linked to the sales forecasts to ensure the firm has the appropriate mix and number of products at the right time* The sales forecast will also influence the cash flow forecast; only by knowing what sales are expected to occur can the finance department estimate cash inflows. Having compared the expected inflows with expected cash outflows the finance function can t hen decide if particular steps need to be taken such as arranging overdraft or loan facilities* Human resource decisions will also depend on the expected level of sales. Decisions about staffing levels and the allocation of staff to particular duties will inevitably be determined by the expected sales levels. Strong sales growth may require more recruitment, for example.Producing a sales forecast* It may be based on backdata (i.e. data from the past). The firm may look at sales levels in previous years, identify an underlying trend and extrapolate from this. A holiday company experiencing a fall in the number of enquiries in a particular month compared to past years may change its sales forecast downwards. This technique is useful, provided the trends identified in the past continue into the future. If, in fact, there has been a major shift in buying patterns (egg the timing of buying has changed) extrapolation could be misleading.* The firm may use market research to try to identif y likely future trends. The value of this research depends on whether it is primary or secondary and the quality of the information. If a small sample is used, for example, the forecast is less likely to be accurate than if a larger sample had been used.* It may be based on the firms best guess. Managers could use their own experience or hire industry experts for their opinion of what is most likely to happen. This approach to forecasting is common if the rate of change in the market is great or if the firm is facing a new scenario and does not have past data to build on.The method of forecasting used by a firm will depend on the nature of the product and the market situation. When the National Lottery was launched in the UK, for example, Camelot (the organiser of the lottery) could have forecast sales by looking at existing national lottery systems in other countries and adjusting these data to take account of the differences in culture and the precise nature of the system in the U K. Camelot might also have used secondary research to identify gambling trends within the UK and primary research to identify customers likely reaction to the lottery scheme. However, although the company probably used very sophisticated research techniques it is likely there was also an element of hunch in there too. After all, it was a completely new product within the UK and so there were no past data within this country to build on. Obviously once the lottery had been up and running for a few months the organisers were able to make better predictions of expected weekly sales because they were accumulating backdata and gaining a better insight into the market.Test marketingTo help predict its future sales a firm may decide to try out a product or service in a test market. A test market is a representative selection of consumers which the firm uses to try out a new product. Having seen the results in the test market the firm can estimate how the product might sell elsewhere and pr oduct a sales forecast. By using a test market the firm can see customers reactions before committing to a full-scale launch. If necessary, changes can still be made before the product is widely available. Many film companies, for example, show their films to a test audience before they go on general release to assess the publics reaction.The disadvantage of using test marketing is that competitors have an opportunity to see what you are planning to launch. This gives them time to develop a similar product and race you to launch first on a wide scale.A test market may also give misleading results. This might be because the test market chosen is not representative or because competitors actions lead to misleading results. For example, rivals might increase their promotional activities in the test market to reduce a firms sales and lead it to believe that the new product will not do well.Why might forecasts be wrong?Forecasts can only be predictions of the future. They may well be wro ng because:* Customer-buying behaviour changes suddenly, e.g. customers suddenly decide a product is unsafe or unfashionable* The original market research was poor. This may be because the sample was too small or was unrepresentative. Alternatively it may be because the results were wrongly interpreted; this could be because the firm was in a rush to launch the product. In some cases the research may actually have been ignored managers may have been certain that they knew best and gone ahead with the decision regardless of the findings of market research* The experts were wrong; even the best-informed people can misread a situation and make mistakes just look at the predictions of so-called experts before any horse race or football match or look at the many different and often conflicting forecasts of growth in the economy that are often published in the papers.Inevitably a firms external and internal conditions are likely to change and this can make it extremely difficult to esti mate future sales. However, this does not necessarily make forecasting a useless management tool. The simple process of forecasting makes managers think ahead and plan for different scenarios. This may help to ensure they are much better prepared for change than if they did not forecast at all.Also even though a forecast may not be exactly accurate it may give an indication of the direction in which sales are moving and some sense of the magnitude of future sales which can help a firms planning. Ultimately it may not matter much whether sales are 2,000,002 units or 2,000,020 units but it makes a big difference whether they are 2m or 4m in terms of staffing, finance and production levels i.e. provided the forecast is approximately right it can still be very useful even if it is not exactly correct.It is also important to remember that sales forecasts can be updated. A firm does not have to make a forecast and leave it there. As conditions change and new information feeds in, the mana gers can update the forecast and adjust accordingly.The reliability of forecastsForecasts are most likely to be correct when* A trend has been extrapolated and the market conditions have continued as before* A test market is used and is truly representative of the target population* The forecast is made by experts (such as your own salesforces) and they have good insight into the market and future trends.* The firm is forecasting for the near future. It is usually easier to estimate what sales will be next week compared to estimating sales in five years time

Sociology of Sexual Differences A Critique of The Feminization of Love Essay Example

Sociology of Sexual Differences A Critique of The Feminization of Love Essay Example Sociology of Sexual Differences A Critique of The Feminization of Love Paper Sociology of Sexual Differences A Critique of The Feminization of Love Paper Essay Topic: Literature We identify love with emotional expression and discussion of felling. The feminization of love by Francesca M. Cancian, focus is on one kind of love: long-term heterosexual love in contemporary United States. Cancians thesis is that there is a feminized and incomplete perspective on love predominates in the United States. There are two guidelines, which Cancian suggests for developing a useful definition of enduring love. The first guideline for a definition of enduring love comes from the prototypes of enduring love the relations between committed lovers, husband and wife, parent and child. Historical provided a second guideline for defining enduring love, specifically between a woman and a man. This historical analysis implies that affection, material help, and routine cooperation all are parts of enduring love. Cancian working definition of enduring love between adults is a relationship wherein a small number of people are affectionate and committed to each other, (define their collective well being as a major goal, and feel obligated to provide core and practical assistance for each other). The second guideline is a narrower feminized definition of love that dominates both contemporary scholarship and public opinion, such as talking about feelings. For Example, Abraham Maslow defines love as a feeling of tenderness and affection with great enjoyment, happiness, satisfaction, elation and even ecstasy. Feminist scholars are dividing on the question of love and gender. Scholars have used Nancy Chodorows theory to develop the idea that love and attachment are fundamental parts of womens personalities but not of mens. A feminized conception of love can be supported by other theories as well, but the strongest support is form the feminized perspective comes from such psychological theories as Chodorows. Feminist historians have developed an incisive critique of the feminized perspective on love. Their argument, in simple form begins with the observation that in the colonial era the family household was the arena for economic production, affection, and social welfare. As the daily activities of men and women grew further apart, a new worldview emerged that exaggerated the differences between the personal, loving, feminine sphere of the home and the impersonal, powerful, masculine sphere of the workplace. Work became identified with men do for money while love became identified with womens activities at home. Women are only moderately superior to men at love: they have more close relationships and care more about them, and they seem to be more skilled at love, especially when it involves expressing feeling and being venerable. Men tend to have a distinctive style of love that focuses on practical help, shared physical activities, spending time together and sex. Here are some negative consequences of the feminization of love: the feminized perspective leads to political and moral problems; it works against some of the key values and goals of feminists and humanists by contributing to the devaluation and exploitation of women; it states that mens dependency on women remains covert and repressed while womens dependency on men is overt and exaggerated; the feminized perspective on love reinforces this power differential by leading to the belief that women need love more than men; the feminized perspective love is that it legitimates impersonal, exploitive relation in the workplace and the community; feminization of love intensifies the conflicts over intimacy between women and men in close relationship, finally the feminized perspective on love, childcare is a subtle communication of activities, not work. In conclusion the material in this article supports the course thesis that gender is socially constructed. The concept of the sociological imagination supports practically everything in this article. First it talks about history of the past and how things are starting to change. Secondly, the article shows how society plays a role. Finally, the article talks about individuals (men and women) but it does not really explain how they feel. Cancians article is very wordy, boring and it jumps around quite a lot. The article made me think of topics I have never really thought about. The author certainly accomplished what she set out to do.

Study Schedule for a Test Six Days Away

Study Schedule for a Test Six Days Away Your test is coming up in six days, and thankfully, youre ahead of the game because for you, cramming for a test is a huge no-no.  By giving yourself six days to prepare, youve done yourself a big favor. Not only have you reduced the amount of study time needed per session, but you have also given yourself enough time to be perfectly prepped for your test. Great news, huh? Heres a study schedule to help you prepare for a test thats six days away. Have less time? Check out the study schedules below for fewer days. Study Schedule Day 1: Ask and Read In School: Ask your teacher what type of test it will be. Multiple choice? Essay? Thatll make a difference in how you prepare.Ask your teacher for a review sheet if he/she hasnt already given you one. (i.e. test content)Get a study partner set up for the night before the test if possible – even via phone/facebook/Skype.Take home your review sheet and textbook. At Home: Eat some brain food.Read your review sheet, so you know whats going to be on the test.Reread the chapters in the textbook that will be on the test.Thats it for day one! Study Schedule Day 2: Organize and Make Flashcards: In School: Pay attention in class – your teacher may be going over things that will be on the test!Take home your handouts, assignments, and former quizzes along with your textbook and review sheet. At Home: Organize your notes. Rewrite or type them up so theyre legible. Organize your handouts according to dates. Make note of anything youre missing. (Wheres the vocab quiz from chapter 2?)Go through your review sheet, finding the answers for every question on there from your notes, handouts, textbook, etc.Make flashcards with a question/term/vocab word on the front of the card, and the answer on the back. When youre finished, put your flashcards in your backpack so you can study throughout the day tomorrow.Stay focused! Study Schedule Day 3: Memorize In School: Throughout the day, pull your flashcards out and ask yourself questions (when youre waiting for class to start, at lunch, during study hall, etc.)Clarify anything you didnt totally understand with your teacher. Ask for missing items (that vocab quiz from chapter 2).Ask if there will be a review before the test later this week. At Home: Set a timer for 45 minutes, and memorize everything on the review sheet that you dont already know using mnemonic devices like acronyms or singing a song. Stop after 45 minutes and move on to other homework. You have three more days to study for this bad boy!Put your flashcards in your backpack for more review tomorrow. Study Schedule Day 4: Memorize Some More In School: Again, pull your flashcards out and ask yourself questions throughout the day. At Home: Set a timer for 45 minutes again. Go back through your flashcards and review sheet, memorizing anything you dont have down pat. Stop after 45 minutes. Youre done for the day!Put your flashcards in your backpack for review again tomorrow. Study Schedule Day 5: Finalizing memory In School: Throughout the day, pull your flashcards out and ask yourself questions again.Confirm study date with a friend for tomorrow evening. At Home: Set your timer for 45 minutes and run through your flashcards and review sheet. Take a 5-minute break. Repeat the process until your content knowledge is better than your teachers. Study Schedule Day 6: Review and Quiz In School: If your teacher is having an exam review today, pay close attention and write down anything you havent learned yet. If the teacher mentions it today – its on the test, guaranteed! At Home: Ten-twenty minutes before your study partner (or mom) shows up to quiz you for the exam, review your flashcards. Make sure you have everything down pat.Quiz. When your study partner arrives, take turns asking possible exam questions to each other. Make sure each of you has a turn asking and answering because youll learn the material best by doing both. Stop once youve been through the questions a few times and get a good nights sleep.

Leonardo Da Vinci Research Paper Example | Topics and Well Written Essays - 1000 words

Leonardo Da Vinci - Research Paper Example Verrocchio was the name of his teacher who trained Da Vinci in a Florentine studio until he began his art career. Leonardo was 14 years during his apprenticeship. He spent the following years in mastering what the world would later love and remember him. It is significant to mention that the establishment of Leonardo Da Vinci personal workshop at 20 years was commendable1. During his career, Leonardo Da Vinci experienced both pleasant moments in which many people admired him. However, throughout his art existence, Da Vinci equally experienced low moments in which his works were criticized2. For instance, Leonardo Da Vinci was lucky to get numerous rich clients because of the perfection of his works. Leonardo died, 67, as a vegetarian after a life of painting using most inspirations from his life. Leonardo Da Vinci’s highlight was when Lorenzo de Medici, an Italian rich man asked him to design a silver piece of art. The silver lyre which he initiated made him get more orders fr om this rich Italian man. Leonardo’s life focused on respect for nature because of his continuous habit to free birds in to their natural homes. Finally, Leonardo Da Vinci’s life had most celebrations because up to date people still have T-shirts and other sales materials, which have his paintings. Most Famous Paintings Evidently, â€Å"Vitruvian Man, The Last Supper and Mona Lisa â€Å"are the most popular paintings of Da Vinci. In particular, The Last Supper (painted on a rectory wall) began to deteriorate following its creation because Da Vinci did not use the tempera on panel technique. 3The creation of the Last Supper was instantly when Jesus indicated that a disciple would be disloyal to Him. It is unfortunate that a majority of Leonardo Da Vinci works do not survive because of his deep sense of adventure with new technologies. However, even if the painting flaked, there was a recent remodeling of the same in order for people to enjoy viewing it. Moreover, The Mona Lisa is called half a smile because of Leonardo Da Vinci’s unique use of lightning in most of his paintings. In addition, Leonardo kept on postponing the completion of some of his pieces. Therefore, the available work could be perfect if he had more focus. It is also imperative to mention that his early work was called â€Å"The Baptism of Christ†, which he created with Verrocchio. All Leonardo Da Vinci’s renowned paintings display diverse aspects of movement unlike the remaining painters. Characteristics of Leonardo Da Vinci’s Art It is noteworthy to mention that Da Vinci’s works borrow a great deal of the human anatomy. Originally, The Mona Lisa was meant to be a private piece which took two years for the completion of its creation. This Mona Lisa painting is set on a significant light, which enables people to notice the uniqueness of the painting. The most obvious special characteristic about The Mona Lisa is Leonardo’s use of the sm oke technique. Further, this smoke technique makes it hard for anyone to notice the difference between darkness and lightness in the picture. The liquid paint, which Leonardo uses, depicts his understanding of the world to be always in movement4. Additionally, the painting of Mona Lisa is unique because of the unique half smile presented by Leonardo. The face of the woman in the painting is straight to the viewer. However, the rest of her body faces the direct opposite from

Reserach paper Essay Example | Topics and Well Written Essays - 2250 words

Reserach paper - Essay Example President Bush takes over leadership from bill Clinton. Economic wise, taxation is the major player in the field. Principles related to the handling and imposing of tax vary between the two presidents. This is exhibited when the change in taxation is implemented by Bush. He introduces lower taxation rates contrary to the bill that had higher taxation system. America prepares to make control over the world as they aspire to be the best in war technology. The establishment of research in the sector of biological toxins as weapons targeting specific people is established. The control of these toxins is also put in check in order to avoid attacks from within. This is father enhanced by restricting the ownership of some transport vessels. These are done through fast legislations. This document relies on research findings and analysis of the changes during 2000-2001 in the US. There are changes that were realised during this period. Among which, the legislations that were directed towards ensuring safety of the Americans after the attack in Yemen. These included restrictions and developments in research sectors. Some changes involved the attack on the terror groups. This was targeted at eliminating the Taliban and al-Qaeda who were the arch enemies of the states. This was the time when elections held, and to some extent, it disputed within states. Bush emerged the winner as Clinton left office. The economy is said to have had a surplus budget then. This was due to the high taxation rate that was imposed by bills administration. Bush, however, lowered the rates after taking over the office. In this same period, the genetic code was cracked. This gave a lime light to a discovery of drugs to treat ailments related to genetic composition of the humans. The other changes that were realised in this period were the development of legislation that restricted ownership of defined commodities. This was as a result of an attack on the naval ship. Measures were

Evolution in Skyscraper’s Design Essay Example for Free

Evolution in Skyscraper’s Design Essay The term skyscraper in early times was commonly used in marine services to describe the high erected mast of a ship. This term was coined later to refer to storey buildings. Previously the term referred to very tall buildings of ten to twenty storeys but in the recent past the term now includes high-rises of forty to fifty storeys or even more. However, for a building to be termed as a skyscraper, it should be distinct from other surrounding buildings in its striking feature of high elevation and markedly affecting the normal view of skyline when looked across through its high rise due to its obstruction (Moudry, 2005 pp. 16-18). Evolution of skyscrapers Evolution of skyscrapers can be traced back to early Babylonian civilization with the Tower of Babel erected in the Babylon which was the first city to be established after great flood as it is given in the Biblical narrative, historical context and other extracanonical sources. Down the line, there has been erection of some tall buildings in different cities of the world but have not been such remarkable as those from the beginning of nineteenth century. Prior to this time, relatively tall buildings used to exist that basically employed use of masonry as the oldest material. The 19th Century structural system technological developments have been hallmark to the emergence of super tall buildings in the world. These new advancements from masonry which were the oldest material all through steel work era to use of composite construction have seen the erection of super tall buildings such as the Petronas Towers and the Jin Mao building that we see today. The City Hall in Philadelphia is the tallest masonry building in the world. It is 167 M (548 ft). It was completed in 1901 using masonry bricks and stones. But this technique could not easily allow construction of super tall buildings seen in today’s world because stone and bricks heavy weights were the limiting factor. The first skyscraper was steel- framed ten storeys known as Your Home Insurance Building in Chicago built by Illiam Le Barion Jenney, an engineering officer in 1885. Your Home Insurance Building was among the first buildings to use metal for support. After some sixteen years later, the first concrete 15 storey skyscraper known as Ingalls Building in Cincinnati, Ohio was erected by Elzner, O. A. It had integration of twisted steel bars with concrete as frame with slabs and concrete exterior walls (Haverstock et al, 2000 pp. 105-108). This was a remarkable stride in the realm of construction by 20th Century. However, more improvement in concrete technology has continued to be realized. The innovations of lightweight concrete material enable construction of tall buildings. The One Shell Plaza built in Texas in early 1970s which has 52 stories is a good example of tallest lightweight structure in the world. It can be observed that from early skyscrapers constructors, the technological evolutions were partly necessitated by the dictates of human needs such as residential and office apartment’s architectural arrangements so as to meet people needs wholesomely (Wright, 2007 pp. 77-80). Structural developments have even made it easier to meet these increasingly new demands by innovation of framed tabular structural systems. This has facilitated construction of many stories building. This is because they give three-dimensional robust framework that is able to resist mechanical stresses and compressions. Presently, skyscrapers constructions make use of steel; reinforced concrete, granite and glass. Many of skyscrapers in ancient times were found in parts o f Chicago, New York and London towards close to 19th Century. Today, skyscrapers are not limited to these regions alone, but are found even in Asian continent. In the New York City, at the beginning of 20th Century it was the center of the Beaux Arts architectural movement that made it so progressive having been graced with great architects that enabled it to be land of outstanding skyscrapers in the world. It is generally observed that skyscrapers since the past were associated with elements of nation’s power and economic status. This is because the nature of super tall building built largely depends on the financial capabilities, technological advancements and man power which reflects nation’s supremacy and hence its pride. In about last two decades skyscraper designs are taking latest architectural designs that include former designs but with characteristic features of the geographic elements of where these structures built such as cultural designs like Arabic arts as exhibited in Burj Dubai skyscraper which is yet to be completed. It is evident that, apart from innovations in structural system, geographical changes also markedly did affect the evolution of skyscraper designing especially in twentieth century. Early architects of skyscrapers as it can be seen in World Trade Center, as an example, assumed geometrical shapes like that of a box.

The Grade Inflation Epidemic Essay -- Argumentative Persuasive Topics

The Grade Inflation Epidemic      Ã‚  Ã‚   It's June, and another graduating class is hoping, among other things, to achieve high grades. Of course, "high" is a subjective target. Originally a "C" meant average; today however, the expectations and pressures to give and receive "A's" and "B's" takes its toll on teachers and students alike. This nullifies the value of the traditional grading scale and creates a host of entirely new problems. The widespread occurrence of grade inflation seriously affects the credibility of secondary and post-secondary education in America.    The definition of an acceptable grade has changed significantly over the years. Grade inflation seemed to begin in earnest in the late 1960s after the bombing of Cambodia. Male college students who failed their classes would lose their deferments for the draft. Some professors gave higher grades so their students wouldn't have to go to war. The cause of the problem wasn't the compassionate professors, but the national policy of linking the deferments to academic success (Hambert).    Unfortunately, along with the astounding cost of college education, comes a pressure for students to compete for scholarship dollars. Faced with losing the means of paying for their schooling, students will go to just about any length to assure good grades. Often clear ethics and morals take a back seat when it comes to doing whatever it takes to pass a course with a good grade. Any teacher with a heart would reconsider a poor grade that would cost a student the funding to complete their education. While some students might earn terrible grades in History, they may make terrific doctors someday. It seems absurd for a grade to have the power to sabot... ...set up to serve - the student.    Works Cited    Dwyer, Victor. "Are We Cheating Our Kids?" Mc'Clean's Magazine 14 Mar. 1994: 44-54 Franey, Lynn. "Inflation Pumping Up Students GPA's." Spokesman Review 20 May 2001: A4+. Hambert, Craid. "Desperately Seeking Summa." Harvard Magazine May 1993: 36-40 Mattern, Elizabeth. "Officials Debate Grade Inflation." Daily Camera 25 May 2001 http://www.thedailycamera.com/buffzone/news/131grad.html Moore, Patrick. "Grade Inflation at Public Universities: Who Profits, Who Pays?" UALR I. May 2001. http://www.ualr.edu/~epmoore/inflation.html II. Pitsch, Mark. "States Seek Goals 2000 Aid for Existing Efforts." Education Week Vol. XIV (1994): 17+. Srinivasan, Kalpana. "Forum to Address Grade Inflation." Yale 25May 2001 http://www.yale.edu/ydn/paper/3.27/3.27.95storyno.FE.html

Private Wealth Management Internship Sample Writing Paper Essay

I am a business and economics major interested in interning in a Private Wealth Management institution in Washington. I plan to have a career in Private Wealth/Asset Management also known as Private Banking. Private Banks can either be a department in a larger bank or independent investment firms. In the past, they solely served wealth individuals. However, now former middle class entertainment stars, politicians, writers are now turning affluent overnight. They will need the services of a Private Banker to oversee. This is a crucial branch of the financial industry. In view of the current crisis rocking the financial and real estate markets, most property owners want to spend less and save more in case there is a recession. Therefore, Private Bankers are necessary to guide the high net worth individual to design and implement a beneficial financial portfolio for both parties. Private Bankers assist in the management of personal and business properties. First, they protect and preserve already existing assets by applying all the business or economic competencies, accounting skills and law knowledge that they acquired through education or experience, to ensure that the client’s portfolio does not diminish in value. Alternatively, they can work jointly with other professional such as lawyers and government agencies e.g. The Trust Department. Second, Private Bankers invest their client’s properties and monies in diverse investment vehicles to grow their clients’ portfolios while reducing the risks of losses and maximizing profits. Third, these Private Wealth Managers balance the investments of their’ clients with a view to finding them fair tax regimes creating enough income to cater for expenses.   Fourth, they advise clientele on personal finance decisions including the purchases of real estate, insurance etc. Fifth, some offer distinctive services such as: planned donations for charity; transfer and running of agricultural real estate; purchase, valuation, sale and administration of art collections; assessment of intellectual properties; and liquidation of royalties accrued from book or movie sales. ( Martinez and Martinez, 1-43) Initially, I want to get an internship as a Private Wealth Management Trainee in any of the major private Asset Management firms in Washington, then later move up the ladder and open up my own firm one day. Private Wealth Management is not just about multiplying dollars, but it also has a personal side, which is why I was attracted to it in the first place. It is remnant of the banking industry of the Wild West banking style when your banker was your friend and involved himself completely in the financial activities of his customers. I prefer Private Banking because of three reasons which have nothing to do with money. One is the personal service offered to the client. The Private Banker will interact intimately with his client. They share a cordial relationship based on trust. Finances are one of the most important issues in anyone’s life. Money is vital for survival. A client should be able to know who is handling this precious commodity by face and why this private banker makes those decisions for him. Two, the investment strategies are tailored to satisfy the needs of the customer. In private banking, the managers take into account the different backgrounds and goals of their clientele. Ultimately, the client is the own who determines what path his investments will take. This is because he shares his financial dreams with the private banker who designs financial plans based on these thoughts, invest the money and adjust the portfolio accordingly. Three, there is a degree of independence. The Private Banker does not work under the same time-space constraints as banker. They deal with their clients at different locations and may work in different deadline and schedules from a corporate or retail banker. They conduct business in different environments and are not confined to offices. This freedom of movement and spontaneity is very attractive to me.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As much as Private Banking is personal, the principal in private management is making profit. I know how to calculate figures and combine varied investment media in such a way as to maximize on the benefits of the market. I make an excellent Private Banker because I already have the qualities for this career. I am patient, possess great people skills, have sound business and economic training and I am not afraid of dealing with large sums of money, prime property. My greatest asset is my good rapport with people. A Private Banker needs to have a convivial relationship with his clients and that description describes to a tee.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   While in Washington I plan to research on the diverse communication and relational methods that Private Bankers employ to attract, attain, and retain clientele. This is because the emphasis of Private Banking to me is based on not just portfolio management but client management.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In conclusion, Private Banking is an area of the finance industry that has lived for many years with the unfair tag of snobbery. However, I believe that Private Banking is the way of future. I predict in 10 years time Private Bankers will be in high demand as the financial market grows in complexity and the public becomes more educated about the importance and relevance of asset or wealth management to assure their current financial freedom and that of their loved ones. Bibliography Martinez, Mike. and Michael, Martinez. Vault Career Guide to Private Wealth Management. Vault Inc. 2007.

Comparison of Ophelia characters in Hamlet and Child of God Essay

The play, Hamlet, by Shakespeare and the novel, Child of God, by Lolita Files tells of Ophelia l character that displays similar base behaviors. In both Hamlet and Child of God, the two Ophelias are static one-dimensional characters who are both victims of their circumstances. However, the Ophelia in Hamlet meet a tragic end while the Ophelia in Child of God is able to have a positive ending. In short, Files’ Ophelia became the tragic heroine that Shakespeare’s did not. The significant and most important similarity between the characters of Ophelia in Hamlet and Child of God is that both are a static-one dimensional character. These characters do not change throughout the play or novel and continued to be predictable. They act like robots that do not exercise an aggressive control over their own lives and effect any purposeful independent personal change in their environment. They are weak-willed, soft, fragile, tender beings whose main function and purpose in life is to be dominated and used by other more aggressive, strong characters surrounding them. File’s Ophelia is said to be, â€Å"naive about the world and the people in it† and Shakespeare’s Ophelia is described by Hamlet as â€Å"frailty, thy name is woman† (Files 65; Shakespeare & Hapgood 116). Ophelia in Child of God is used by his brother for his selfish, passionate desires while the Ophelia in Hamlet is used by her father and brother to be a spy against the man she loves, Hamlet. Files’ Ophelia put up a little but unconvincing resistance to his brother’s advances (â€Å"but I’m your sister†) perhaps because her situation is more delicate while Shakespeare’s Ophelia readily obeyed without question (Files 68). It is said that Files’ Ophelia â€Å"loved her brother†¦and would have done anything to make him happy† (Files 68). Moreover, the two characters in both stories are both predictable creatures that one could easily predict to either fall when circumstances are bad or triumph when circumstances are good or in their favor. Sure enough Shakespeare’s Ophelia became a madwoman when circumstances turn from bad to worse, as first, she is betrayed by her lover, Hamlet, who tells her â€Å"I love you not†, and then second her father is murdered by Hamlet himself (Shakespeare &Hapgood 182). Files’ Ophelia, on the other hand, also almost went crazy when her child dies in the fire after Lay left her, and would surely have gone crazy if her mother did not make the initiative to turn her life around by sending her to college in another State. Such behaviors show both Ophelias’ incapability to direct their own destiny in spite of their circumstances. One reason is that they seem to be women who have no opinion of their own. In Hamlet, Ophelia did not defend Hamlet against her father but willingly submits to their plans even though it may hurt the man she loves. Some scholars who made an analysis of her character accused her, that because of her willingness to be used against him, she therefore does not really love Hamlet (Madariaga 41). However, it is obvious that this Ophelia cannot make up her mind, as suggested by her reply â€Å"I do not know, my lord, what I should think†(Shakespeare & Hapgood 127). Similarly, the seemingly innocent Ophelia in Child of God who ironically loves to read books that could have imparted her knowledge from which to forge her own opinions is easily convinced by her own brother to have sexual relationship with him. Both authors therefore, presents two Ophelia’s who emulate and illustrate the dangers of the celebrated frailty , naivety and tenderness of feminity for it, in fact, exposes women to domination and hence, to becoming victims of circumstances. On the other hand, one of the major differences that a reader can observe is that Ophelia in Child of God had an incestuous love affair with his brother Lay while the Ophelia in Hamlet, who also has a close relationship with his brother, did not. It appears that the major difference lies in the brothers themselves. Lay is generally a wicked, selfish man (as attested later by destroying his own brother’s life to drugs). His childhood is greatly influenced by his aunt Sukie who is also a wicked, selfish woman. His love and concern for Ophelia, therefore, is driven more by his passionate lust and using persuasive words (â€Å"I thought you said you loved me†), convinces her to enter into an incestuous love affair with him. He later left her pregnant and drive her away from his life when Ophelia establishes contact with him (Files 68). On the other hand, the Ophelia in Hamlet has a brother, Laertes, who genuinely loves her. He thinks Hamlet is just going to destroy her virginal innocence (â€Å"your chaste treasure open, to his unmaster’d importunity†) and therefore warns her (Shakespeare & Hapgood 124). File’s Ophelia recognizes that it is sin to have incestuous affair with his brother but she speaks with little conviction (â€Å"what happen between us ain’t normal†, and when Lay asks her who said it she replied, â€Å"it just ain’t†) indicating that she was not as interested to the moral implications of her actions (Files 69). What is important for her is that her brother loves her and he wants her. Many people present this kind of argument when confronted with their sinful or questionable actions. As long as their needs are met they do not care so much what the law or others say. Interestingly, the people who are capable of this kind of lifestyle are those who are less pricked by conscience. Nowhere in the book in the Child of God can one see that Ophelia struggles with guilt over her incestuous affair with Lay. When she was almost overcome with madness, it was not because of guilt but because her child (the one she sired with her brother) is burned to death. On the other hand, one would wonder what would have happen to Shakespeare’s Ophelia if Laertes had made physical advances to her like what Lay did to his sister. It is quite possible that she would be gone crazy or mad also. The reason is that she seemed to be endowed with a higher degree of conscience, arising from a nurtured family loyalty, than the Ophelia in Child of God is although looking at both their lives in entirety it seems that they do not â€Å"struggle much with moral choices or alternatives† (Shakespeare et. l. 78 ). It is apparent in Hamlet that the madness of Shakespeare’s Ophelia’s is caused by the grief over her father’s death ,nevertheless, judging from the events surrounding her father’s death( like Hamlet’s insult over her betrayal and the possible likelihood that she thinks Hamlet killed her father in revenge) it could be that it is in fact the culmination of all the guilty feelings she harbors inside as she cries out, â€Å"O! Woe is me, to have seen what I have seen, what I see† (Shakespeare & Hapgood 185). The authors therefore do show that the relationships that both developed with their brothers is largely influenced by the behavior of their brother themselves although one cannot discount the role of the degree of moral conscience in these two characters. Shakespeare’s Ophelia is more inclined to be pricked by conscience (therefore more likely to avoid it) than File’s Ophelia is. Another significant difference is that File’s Ophelia became a tragic heroine that Shakespeare’s Ophelia did not. It can be noted that these two fragile maidens encounters and are caught up in a tragic family drama. However, the life of File’s Ophelia’s can be said to be more tragic (and cursed with sin) than that of Shakespeare’s Ophelia for her bloodline is tainted with family murders, family hatred, gender biases (homosexuality) and incest and therefore more prone to failure and bitter end. On the other hand, the Ophelia in Hamlet can be said to have only a tragic incident in the murder of her father by her lover Hamlet. Weighing these two backgrounds, one therefore can conclude, that Shakespeare’s Ophelia had a more chance to experience a triumphant life. Unfortunately, the opposite is true. Shakespeare’s Ophelia became crazy and suspected to commit suicide while File’s Ophelia overcome her tragic past. Their different endings are actually caused by the respective lack or abundance of support that they get from others. As mentioned earlier, both of these Ophelia do not take initiative for their destinies. Therefore, the key to their triumph relies heavily on the people surrounding them. The Ophelia of Hamlet both lost her father and Hamlet and with her caring brother far in Paris, Ophelia is put in a most distressing state( â€Å" driven into desperate terms†, as Laertes put it) , struggling with her sorrow and grief alone which eventually caused her madness( Shakespeare & Hapgood 244). File’s Ophelia on the other hand, in spite of the murder, hatred and incest surrounding her life, nevertheless, has a very supportive family. Her parents protect her from possible harm, she is sent to school by an equally supportive family friend and at least she has one brother, Polo, who cares so much about her and is with her in her new life as a student. Then later she met a man who loves her and accepted her for who she is. Without being very straightforward about it therefore, the two authors implicitly illustrate the value and importance of support towards fragile weak characters in attaining their triumph over the adversities of their lives. As a conclusion, even though the Ophelia’s of Hamlet and Child of God displays and possesses the same weak, naive personality and tender feminine qualities that is subject to domination and exploitation they are, however, destined to have different endings. The reasons are due mainly to their ability or the lack of it to be influenced by conscience as well as to their respective differences in getting support from others.

The Art of Knowing Where to Buy Papers Written Well How to Spot a Fishy Scam

The Art of Knowing Where to Buy Papers Written Well How to Spot a Fishy Scam The Art of Knowing Where to Buy Papers Written Well: How to Spot a Fishy Scam Deciding to buy a model paper is an easy decision. The next step is deciding where to buy an academic paper. It would be a shame to waste your money on low quality writing that doesn’t meet your requirements, or the worst, a paper that contains plagiarism.   It is important to be vigilant and steer clear of fishy companies that promise the moon, but may not deliver what they say they will.   So, how can you spot a scam when deciding where to buy your paper? Here are some telltale signs: Sloppy Design and/or Errors in the Web Page A company website represents that company to the world and should be free of grammar errors, bad design and other unprofessional elements. If you see any of these when surfing the site intending to purchase a paper, beware. Consider the website quality as an accurate representation of the paper they will deliver and order accordingly.   Lack of Supervisor to Oversee the Writing Process You should investigate the structure of the writing company where you plan to buy your academic paper. Is it a one man show, or is there a team in place to offer support continually? If you should receive a paper that is unsatisfactory, do you have a means to escalate the issue to a supervisor if necessary? Companies that work in teams or beneficial to clients because they can offer more support and since they are accountable to each other, they are more likely to resolve any issues that arise. Payment Upfront This one should be seen as a red flag because you are initiating a relationship with an online company you have not built trust yet. If they ask you to pay up front, how can you be sure they will actually deliver the paper, or mediate any problems or revisions you need? Reputable writing companies will not ask for payment in advance or any other personal information, so be cautious. Poor Grammar and Incorrect or Odd Usage of English Take the time to skim sample papers and all website copy to pick up on poor grammar and odd/incorrect usage of English. If the company doesn’t bother to insure their own public facing website is perfect, you can bet they won ´t put that effort into your paper. Negative Reviews This tip is key. Research the writing company and try to read reviews from previous customers. Be sure to take note of the reviews and see if there are any odd patterns, such as all the reviews say the same thing, or the reviews are vague, or poorly written. This may be an indication the reviews are fake or were paid. Look for specific, detailed reviews of the company that give you assurance of the quality the company provides. If not, move on to another company. As the saying goes, an ounce of prevention is worth a pound of cure, and in a weird way this applies when deciding where to buy your academic essay. Take the small amount of time before hand to insure good results and avoid spending time later fixing a mess.

3-Year Marketing Plan Essay Example for Free (#5)

3-Year Marketing Plan Essay Marketing plan (149) , Pricing (148) company About StudyMoose Contact Careers Help Center Donate a Paper Legal Terms & Conditions Privacy Policy Complaints ? In order that we continue our company’s financial growth, we need to branch out into new product lines. A study was performed to consider our entrance into the pet supply market. We have developed a new single product for that purpose. It is a Cordless Automatic Nail Trimmer for dogs and cats. The findings of this study are in this presentation. Our numbers are conservative. The potential for success is high. We are Company G are always looking forward to find and implement new lines that will complement our Mission statement, and our bottom line. This is our next opportunity introduces Company G and the product or product line that you are writing this marketing plan about. â€Å"We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.† Product Description and Classification The Cordless Automatic Nail Trimmer for Dogs and cats will be our first entry into the world of pets. This product uses a sensor to find the quick (the bundle of nerves and blood vessels) on a pets nail, then adjusts to a spot just below it. It trims the nail, rotates to the next nail, and repeats the process, until trimming each nail on the paw. Simply remove the paw, and continue on each paw until done. Our trimmer will avoid the pain of cutting the quick with bleeding. It will not cause discomfort for the animal associated heat build up from electric nail trimmers. This product will allow anyone from novice to professional to trim a dog or cats nails to perfection. Rather than making an appointment, going to the local pet groomer, paying $7 to $25 (before tip), or big box, a pet owner can trim their pet’s nails at home. If the owner would rather have the nails done, they can have their groomer use our tool, giving the pet owner peace of mind, knowing their pet will not suff er any pain. Consumer Factors Planning time involved in purchase Purchase frequency Importance of convenient location Comparison of price and quality Considerable Infrequent Important Considerable Shopping Products Specialty Products Shopping Products Shopping Products Marketing Mix Factors Price Importance of seller’s image Distribution channel length Number of sales outlets Promotion Relatively high Very important Relatively short Few Personal selling and advertising by producer and seller Shopping Products Shopping Products Shopping Products Shopping Products Shopping Products The target market is between the ages of 30 and 45 with busy lives, looking to save time and money. Their incomes would be greater than $60K. This will include professionals, as well as working couples. We will target both existing dog or cat owners, as well as new entrants to pet ownership. Competitive Situation Analysis Analysis of Competition using Porter’s 5 Forces Model Competitive Rivalry Today are no direct competitors. We are entering an existing market, with a completely new technology. The closet rivalry is the electric trimmer, produced by Dremel Tools and Oster Company. These products do NOT have the features we have. They do not compare in experience. There is no threat at this time. We have the threat from two outside entrants to create a knock off version of our automatic nail trimmer. The two companies that could attempt to enter the market are Dremel Tools and Oster Company. The threat to us is medium for a few reasons. We will patent our trimmer, which means that they will have to start with our product, and then develop modifications, to avoid patent infringement. Both companies’ current products use a different kind of technology. They are grinders and do not have any quick detection apparatus’. While Dremel Tools has been in the pet trimming market for some time, they only modified the grinder used for woodworking and other craft projects. This would be a departure from their core competency. This is the only venture by Oster Company. They a relatively new to the market, It isn’t likely that they will put more R and D dollars into a second pet product at this time. There is no threat to us from buyers. Pets must have their nails trimmed on a regular basis, or they can suffer pain and / or health issue. The owners of these pets are responsible to maintain their pets’ nails. With the addition of our safe, reliable, easy to use product added to the market, buyers have all of the options they could want. At our price point, they would not consider creating a similar product. It is an infrequent purchase for them. We will also establish a blog site to give our customers an opportunity to help us determine if they desire any additional features. There is very little threat to us from our two suppliers. Vendor A is supplying us with the heat-sensing component to our trimmer. The device they are producing for us helps to expand their bottom end line of heat sensors. This represents a 10 percent addition to their offering. The main customers for Vendor A is the Armed forces, who buy heat sensing devices for airplanes, tanks, and vision goggles for ground troops. They do not have the infrastructure to build a product such as ours. They would not take on the capital expense to enter this type of manufacturing. They do not have any retail, on-line, distribution experience, or presence. Vendor B who supplies us with the stainless steel blades are in a similar situation. Their main customer is the medical, surgical industry. Vendor B manufacturers high end surgical blades, knives, as well as blades for men’s razor blades. Our product represents a new product in between in quality. It is not significant enough for Vendor B to start an entirely new type of product for them In the current market, there are threats from substitutes.  People not using our product can use manual nail clippers, grinders, or pay someone else to trim their pets’ nails. The threat to us does not exist. All pet owners are currently using one of these venues today. With the quality, ease of use, time and money savings, and cruelty free aspect of our trimmer, virtually nobody will revert to these substitutes. Before we risk our profits or our brand value, we took a critical look both internally, and externally. The intent is to consider how we can leverage the positives, improve on our weaknesses and prepare for outside threats. Here are the findings. STRENGTHS *indicates core competency Financial health* Efficient manufacturing Brand Reputation* WEAKNESSES Lack of training Lack of Distribution network Never advertised pet products OPPORTUNITIES Pet ownership on steady rise Personal time on decrease Economy is increasing expendable income THREATS Possible newer technology Economic downturn Heat sensor supply issue Financial health is one of our core competencies. We have a very low debt-to-equity ratio, combined with a credit rating. This gives us the flexibility to create initial inventory and cover the typical start-up costs related to a new product line. Brand reputation, another core competency, means that we are already in the homes of many of our targeted customers. They know we produce high quality, well designed, products. Our brand is a trusted name nationally. Efficient manufacturing is another of our strengths. It allows up to produce our goods at a lower total cost compared with competitors. We run our production lines quickly, with little waste, or re-work. This helps for reliable batch production, and very few quality / defects issues in the field. Lack of training for our production line associates is a potential issue. Production will be slower, risks quality compliance, and will cost more per unit compared to our established lines. Lack of advertising relationships within the pet market is another weakness. We do not advertise at all aimed at pet owners. We do not understand what the costs are, compared to our other product lines. We will not be able to bundle the new lines advertising with our other lines, for a volume discount. Our sales force is not equipped to demonstrate our new product line. We will need to higher trainers, and new sales people that are specialists specific to the new line. The economy is on an upward trend. As wages increase, so does expendable  income. This allows people to purchase pets, supplies, and services. This applies for either new or existing pets in the household. Personal time is on the decrease. Wage earners are spending more time working. Parents are spending more time driving their school-aged children to sports, music lessons, and dance classes, etc. These parents will also attend the events surrounding the activities. Taking Fido to the groomer and picking him up later is another time eater. Being able to trim nails effortlessly, in your own home, on your own schedule has a good deal of appeal. Pet ownership is on the rise. In 2013, there were 82.5 million pet owners in the United States. This number is expected to rise to 92 million by 2018. In 2013 $4.4 billion dollars were spend on grooming and boarding. In 2014 sales rose to $4.7 billion, a 7% increase. This is a growth industry. Economic downturn could become a possible threat. As expendable income dwindles, pet owners could potentially purchase less expensive nail trimmers. They could also choose to go to a groomer, but do so less often as a money saver. A supply issue could threaten our ability to produce our product. A shortage of the heat sensors could become an issue. If our vendor chooses to increase the price of the sensors could become an issue as well, reducing our margin to an unacceptable level. Development of a newer technology is a threat. A competitor, on a new company could start making the next generation of automatic trimmers. Dependent on the features, or price, we could lose market share. Market Objectives Product Objective Sell 100K units by 12/31/2016. Price Objective Achieve a profit of $500K by 12/31/2016. Place Objective Have our product on the shelves of 2 national chains, and in 200 independent retail pet supply stores by 9/15/2015. Have an on-line presence by 9/1/2015. Our objective is to have 250K hits on you-tube demonstration by 1/1/2016 and 100K hits on our website specific to the new product line by 6/1/2016. This section will introduce you to the particular strategies, which will assure that we achieve our objectives. You will find them well thought out and comprehensive. We took the necessary time to be confident that they are inter-related and logical, using previous tactics which have been successful here at Company G. Packaging – use our trusted XG logo and recognized style of packaging. Great Warranty – offering a two-year warranty, this is better than current electric trimmers in the market. This is in line with our warranty for other product lines in our assortment. Dedicated Help Line – have a 24/7 help line specific to this product line. It will give advice, answer questions, and take care of issues that arise for customers. Market Pricing – Skimming pricing of $89.99. Good Terms – we will give 2% net 30 days pricing to our distributers. Advertising Allowances – $5 per unit sold for preapproved advertising campaigns. We will require proof of sales and give credit within 30 days of campaign end date/ Place Strategies Retail Stores – 2 National chain stores and 200 local pet stores based on their sales. Web presence – We will sell through Amazon.com, as well as on our web site. Quick shipping – We are going to use Amazon’s distribution Centers to ship to retail stores and directly to customers. This will be the most efficient use of our finished goods inventory. Personal selling – We will provide demonstrations at dog shows. Social media – We will have a You-tube presence, and a Face book presence. Discount / Donation – We will give customers a $5 discount and donate $5 to the Humane Society for the first 50K units sold. These strategies are a combination of approaches. We are going to use our strong brand name and recognition to take advantage to the consumers’ trust.  If they compare our product to Dremel or Oster’s trimmer, they will see we give them a superior warranty. We will get our product in front of millions of potential customers at dog shows. There are dog shows of various types happening every week across the United States. The retailers that we target will get good financial terms, along with our strong brand name. Our you-tube presentation will prove to customers just how easy and safe our trimmer is. We will also appeal to the good nature of pet owners will our donation to the Humane Society. In order to assure our success we need to put specific tactics in place. They need a due date and responsible party, so anyone in the process can see if we are adhering to our timeline. We know whom to ask about any given tactic as well. 3-Year Marketing Plan. (2016, Sep 17).

Self interest rightly understood VS altruism Essay

Self interest rightly understood VS altruism - Essay Example Although everybody has his or her own life, the principle of self-interest rightly understood underlies the concept of mutual interdependency among a democratic American society. Another important point is the admirable conformity of self-interest to human weaknesses. It is easy to learn and retain the traits of altruism and combine personal interests towards a common good that override selfish interests of individuality. An example of the concept of self-interest rightly understood is its self-regarding nature that connects a person’s private life with that of others in the society. The article mentions that it is a remedy to unnecessary individualism and self-centeredness. Self-interest rightly understood encourages collectivism regarding altruism in a way that convinces people that their actions in the society still come back to them and affect their private life. The article cites Montaigne who mentions that virtuousness results in happiness in the society. This confirms that a person’s private interest should be to do well and adhere to the traditional doctrine of interest towards common